Travel FX vs Post Office Travel Money: which is cheaper in 2026?

1Search intent and target audience

UK travellers considering Post Office for travel money and looking for a fair comparison. Bottom-funnel: they're close to a buying decision.

2Keywords (with GSC data)

GSC impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in GSC top 1000' = below export cutoff; consider external keyword research tool for volume.

Secondary keywords:

3Article structure (H2 outline)

1. The headline: who wins on price todayDirect answer to the search query in first 100 words. Today's Travel FX rate vs today's Post Office rate, on £1,000 of euros and dollars.
2. Rate comparison: live numbersSide-by-side rate table for euros, US dollars, Turkish lira, Thai baht, UAE dirham.
3. Fees and deliveryTravel FX: 0% commission, free delivery over £750. Post Office: 0% commission online, branch buy with no fee but worse rate.
4. Where the Post Office still winsBranch density (11,000+ outlets). Same-day in-person buy if you've left it too late. Cash collection convenience.
5. Where Travel FX winsBetter rate, online-only efficiency, Buyback Guarantee, broader currency range.
6. Buyback comparisonPost Office buyback rates vs Travel FX buyback. Walk through what £500 of leftover euros gets back from each.
7. Real example: £1,000 euros, ordered todayWalked example showing the exact saving across the two options.
8. Who should choose Post Office, who should choose Travel FXHonest segmentation. Post Office if last-minute and need branch collection. Travel FX for everyone planning ahead.
9. FAQ5-6 PAA-style: is Post Office reliable, do they buy back, etc.

4Key points and facts to include

• Be honest about Post Office strengths. Don't trash them. Credibility matters in a comparison piece.
• Use today's actual rates, not made-up numbers.
• The 'where Post Office wins' section is critical for trust.
• Avoid weasel words. Direct: 'Travel FX is cheaper today on euros' is fine if it's true.
• Don't over-claim a saving figure unless it's typical. Say 'on £1,000 of euros today' or similar.

5Live-data injection points

For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.

6Internal links: commercial pages

Minimum 3 commercial-page links per article. Use descriptive anchor text.

• /buy-eurosAnchor text: "buy euros today"
• /buy-us-dollarsAnchor text: "buy US dollars"
• /currency-buy-backAnchor text: "sell back leftover currency"

7Internal links: sibling content

Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.

• /briefs/w2-wed-vs-wise/Anchor text: "Travel FX vs Wise comparison"
• /briefs/w3-wed-vs-revolut/Anchor text: "Travel FX vs Revolut comparison"
• /briefs/w8-wed-vs-bank/Anchor text: "Travel FX vs your bank"

8External sources to reference / cite

• Post Office Travel Money public rate page (link to verify)
• FCA register entry for Post Office payment services

9SEO metadata

10Hero image direction

Hero: split-screen visual of Travel FX brand and Post Office brand with today's rate floating between them. Clean, neutral, no logos used inappropriately.

11Notes and risks

CRITICAL: rate-check the day before publishing. Post Office can update rates daily; check the comparison still holds.