7 questions to ask before buying holiday money (and what to do with the answers)

1Search intent and target audience

Methodical travellers wanting a buying checklist.

2Keywords (with GSC data)

GSC impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in GSC top 1000' = below export cutoff; consider external keyword research tool for volume.

Secondary keywords:

3Article structure (H2 outline)

1. 1. What's today's actual rate vs the mid-market?How to spot the margin.
2. 2. Is there a card-payment surcharge?Some providers charge for card payment.
3. 3. Is there a minimum order for free delivery?Affects total cost.
4. 4. What's the buyback rate, and is it locked at purchase?Travel FX Buyback Guarantee.
5. 5. What denominations can I request?Critical for USA tipping, Europe small notes.
6. 6. How quickly can it arrive?Standard vs next-day.
7. 7. Are you FCA-regulated and how are funds protected?Trust check.

4Key points and facts to include

• Practical checklist tone.
• Travel FX positioning natural — most answers favourable.
• Specific examples per question.

5Live-data injection points

For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.

6Internal links: commercial pages

Minimum 3 commercial-page links per article. Use descriptive anchor text.

• /buy-currencyAnchor text: "buy your holiday cash"
• /currency-buy-backAnchor text: "see Buyback Guarantee"

7Internal links: sibling content

Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.

• /briefs/w4-fri-5-best-cards/Anchor text: "5 best UK travel money cards"
• /briefs/w5-tue-8-hidden-charges/Anchor text: "8 hidden currency charges"

8External sources to reference / cite

• FCA on regulated currency exchange

9SEO metadata

10Hero image direction

Hero: clipboard / checklist visual.

11Notes and risks

Annual refresh.