How to use Wise or Revolut alongside a traditional travel cash strategy
Travellers asking whether to pick cards OR cash, when the right answer is both. Practical tactics.
1Search intent and target audience
Travellers asking whether to pick cards OR cash, when the right answer is both. Practical tactics.
2Keywords (with GSC data)
GSC impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in GSC top 1000' = below export cutoff; consider external keyword research tool for volume.
Secondary keywords:
3Article structure (H2 outline)
- The wrong question: cards OR cashIt's not either/or. The smart traveller carries both.
- What cards do wellCard-friendly destinations, big spending (hotels, car hire), fee-free FX abroad.
- What cards do badlyMarkets, taxis without apps, small bars, ATM-only emergencies, when signal/power fails.
- The 60/40 cash-to-card rule for typical Mediterranean tripsCarry 40% in pre-bought cash, 60% on card with FX-friendly bank.
- Cash-heavy destinations: Thailand, Morocco, IndiaFlip to 70/30 cash heavy.
- Card-heavy destinations: US, UAE, Singapore, Northern EuropeFlip to 30/70 card heavy.
- Tactical: which card for which jobWise multi-currency for planning, Revolut for spending, traditional card as backup.
- The Travel FX roleCash supplier. Buyback Guarantee for leftover.
4Key points and facts to include
- Not anti-card. Pro-strategy.
- Specific destination splits make this useful.
- Reinforce: cards can't help if your one card is blocked. Always have cash too.
5Live-data injection points
For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.
- Where
- Section 4 (60/40 rule)
- What
- Today's GBP-EUR cash rate vs Wise/Revolut card rate
- Format
- Stat cards
- Why
- Shows how small the cash-vs-card FX gap actually is — strengthens 'use both' argument.
6Internal links: commercial pages
Minimum 3 commercial-page links per article. Use descriptive anchor text.
- /buy-currencyAnchor text: "buy your backup cash"
- /currency-buy-backAnchor text: "sell back unused leftover"
7Internal links: sibling content
Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.
- /briefs/w2-wed-vs-wise/Anchor text: "Travel FX vs Wise"
- /briefs/w3-wed-vs-revolut/Anchor text: "Travel FX vs Revolut"
- /briefs/w4-fri-5-best-cards/Anchor text: "5 best UK travel money cards"
8External sources to reference / cite
- Wise public rate page
- Revolut weekend FX markup terms
9SEO metadata
10Hero image direction
Hero: a wallet with both a card and a stack of euros visible — illustrative.
11Notes and risks
Refresh annually.
