Travel FX vs your bank for travel money: the honest comparison

1Search intent and target audience

Bank customers questioning whether their bank gives them a fair currency deal. Strong bottom-funnel.

2Keywords (with GSC data)

GSC impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in GSC top 1000' = below export cutoff; consider external keyword research tool for volume.

Secondary keywords:

3Article structure (H2 outline)

1. Today's rates: Travel FX vs the Big Five UK banksHSBC, Barclays, Lloyds, NatWest, Santander.
2. Why bank rates are worse: the structural reasonBranch overhead, low FX trading priority for retail.
3. Fees: hidden vs transparentBanks bundle margin in rate + flat fee. Travel FX: just the rate.
4. Delivery: branch vs onlineBank branch pickup vs Travel FX home delivery.
5. Currency rangeBig banks limited to 15-30 currencies. Travel FX 60+.
6. Buyback: banks barely do it any moreMost have dropped buyback. Travel FX Buyback Guarantee.
7. Why people still use banks for currencyTrust, convenience, habit. Worth more or less than the saving?
8. Real example: £1,000 of euros at HSBC vs Travel FXWalked saving.
9. FAQ5-6 common questions.

4Key points and facts to include

• Don't pretend banks are entirely bad — acknowledge trust and convenience.
• Honest on saving figure — typically £20-40 per £1,000 on euros.
• Specific named banks fair use; rates are public.

5Live-data injection points

For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.

6Internal links: commercial pages

Minimum 3 commercial-page links per article. Use descriptive anchor text.

• /buy-currencyAnchor text: "buy currency for less than your bank"
• /transfer-pounds-to-eurosAnchor text: "send money cheaper than your bank"

7Internal links: sibling content

Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.

• /briefs/w2-wed-vs-wise/Anchor text: "Travel FX vs Wise"
• /briefs/w1-wed-vs-post-office/Anchor text: "Travel FX vs Post Office"

8External sources to reference / cite

• Each bank's public rate page
• FCA register

9SEO metadata

10Hero image direction

Hero: stylised wallet next to a bank facade — neutral.

11Notes and risks

Rate-check the day before. Banks publish daily rates; check holdings.