Cancun vs Tulum vs Playa del Carmen: which Riviera Maya base for a UK family?

1Search intent and target audience

UK families choosing a base for Mexico Riviera Maya trip.

2Keywords (with Google Search Console data)

Google Search Console impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in Google Search Console top 1000' = below export cutoff; consider an external keyword research tool for volume.

Secondary keywords:

3Article structure (H2 outline)

1. At-a-glance comparisonCancun: family resorts. Playa: walkable, balanced. Tulum: boutique, pricier, eco-chic.
2. Cancun: all-inclusive heavenHotel zone strip. Best for first-timers, families with young kids.
3. Playa del Carmen: most balanced5th Avenue walkable. Mix of resorts and boutique.
4. Tulum: pricier but distinctiveBeach club fees adding up. Mid-trip stopover or splurge base.
5. Daily costs by baseCancun AI £80-150/day add-on. Playa £100-180/day. Tulum £150-300/day.
6. Cash needs by baseCancun: little, package-heavy. Playa: medium. Tulum: more cash for beach clubs and taxis.
7. Day trips from eachTulum ruins, Chichen Itza, Coba, cenotes — accessible from all three.
8. Who picks whichFamily with kids: Cancun. Mid-range explorers: Playa. Boutique splurgers: Tulum.

4Key points and facts to include

• Tulum beach-club costs surprising — flag clearly.
• Cenotes accessible from all bases.
• ADO buses connect the three cheaply.

5Live-data injection points

For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.

6Internal links: commercial pages

Minimum 3 commercial-page links per article. Use descriptive anchor text.

• /buy-mexican-pesoAnchor text: "buy Mexican pesos"

7Internal links: sibling content

Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.

• /briefs/w13-mon-mexico-travel-money/Anchor text: "Mexico travel money guide"

8External sources to reference / cite

• Visit Mexico (Riviera Maya)

9SEO metadata

10Hero image direction

Hero: Riviera Maya beach with palm trees.

11Notes and risks

Annual refresh.