Travel FX vs Hays Travel Money: which works better for package-holiday travellers?

1Search intent and target audience

Hays Travel customers wondering about their currency option.

2Keywords (with GSC data)

GSC impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in GSC top 1000' = below export cutoff; consider external keyword research tool for volume.

Secondary keywords:

3Article structure (H2 outline)

1. Today's rate side-by-sideLive comparison.
2. Hays' angle: bundled with travel bookingConvenience for package travellers.
3. Click-and-collect at Hays branchesNetwork smaller than Post Office but useful.
4. Buyback comparisonHays buyback vs Travel FX.
5. Currency rangeHays limited; Travel FX broad.
6. Real example: £1,000 of eurosWalked saving.
7. Who should choose whichHays for package bookers who want it bundled. Travel FX for rate.
8. FAQ5-6 questions.

4Key points and facts to include

• Fair: Hays bundled with package booking is convenient.
• Live rate as headline.

5Live-data injection points

For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.

6Internal links: commercial pages

Minimum 3 commercial-page links per article. Use descriptive anchor text.

• /buy-eurosAnchor text: "buy euros"
• /buy-us-dollarsAnchor text: "buy US dollars"

7Internal links: sibling content

Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.

• /briefs/w6-wed-vs-tesco/Anchor text: "Travel FX vs Tesco"
• /briefs/w10-wed-vs-asda/Anchor text: "Travel FX vs Asda Money"

8External sources to reference / cite

• Hays Travel Money page

9SEO metadata

10Hero image direction

Hero: neutral split-screen.

11Notes and risks

Rate-check daily.