Phuket vs Koh Samui: which Thai island is better value for a UK couple

1Search intent and target audience

UK couples planning a Thailand island trip and choosing between the two big options.

2Keywords (with GSC data)

GSC impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in GSC top 1000' = below export cutoff; consider external keyword research tool for volume.

Secondary keywords:

3Article structure (H2 outline)

1. At-a-glance comparisonSize, getting there, vibe, peak season.
2. Cost per day for a couplePhuket Patong: £80-120. Samui Chaweng: £100-150. Quieter areas cheaper.
3. Accommodation: what £80/night gets you on eachPhuket has more inventory; Samui has higher mid-range pricing.
4. Food and nightlifePhuket: wider range, busier. Samui: more chilled, fewer mega-clubs.
5. Getting there: flights and transfersPhuket airport major hub; Samui smaller, more expensive flights.
6. Best for: who picks whichPhuket for nightlife/range. Samui for quiet beach + boutique resorts.
7. Cash advice for bothBring baht from the UK; ATM fees in Thailand are high (220 THB per withdrawal).

4Key points and facts to include

• Real specific spots: Patong, Kata, Karon (Phuket); Chaweng, Lamai, Bophut (Samui).
• Acknowledge they're different vibes, not better/worse.
• Practical: budget couples often prefer Krabi/Koh Lanta — mention briefly.

5Live-data injection points

For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.

6Internal links: commercial pages

Minimum 3 commercial-page links per article. Use descriptive anchor text.

• /buy-thai-bahtAnchor text: "buy Thai baht"

7Internal links: sibling content

Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.

• /briefs/w5-mon-thailand-travel-money/Anchor text: "Thailand travel money guide"
• /briefs/w5-thu-bangkok-4-days/Anchor text: "Bangkok in 4 days"

8External sources to reference / cite

• Tourism Authority of Thailand
• Bank of Thailand (currency facts)

9SEO metadata

10Hero image direction

Hero: longtail boat on a Thai beach — atmospheric, not generic.

11Notes and risks

Annual refresh.