Travel FX vs Revolut: travel money for UK travellers compared
UK travellers weighing Revolut card vs traditional cash. Bottom-funnel.
1Search intent and target audience
UK travellers weighing Revolut card vs traditional cash. Bottom-funnel.
2Keywords (with GSC data)
GSC impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in GSC top 1000' = below export cutoff; consider external keyword research tool for volume.
Secondary keywords:
3Article structure (H2 outline)
- Headline: who wins for whatRevolut: app-first card spend abroad. Travel FX: cash, transfers, Buyback Guarantee.
- Revolut's weekend FX markup (the gotcha)Standard plan adds markup at weekends. Premium removes it. Explain.
- Travel cash: Revolut doesn't deliver notes; Travel FX doesNeed euros for a Greek taverna? Card won't help.
- ATM withdrawal limits comparedRevolut Standard limited; Premium higher. Travel FX cash up-front avoids the issue.
- International transfersLive rate + fee comparison.
- Buyback: Revolut doesn't, Travel FX doesBig differentiator for trip leftovers.
- Who should choose whichHonest segmentation. Many people benefit from both.
- FAQ5-6 common questions.
4Key points and facts to include
- Revolut's weekend markup is real and worth flagging — it's where people get caught.
- Honest about Revolut card strengths (fast in-app, multi-currency).
- Cash story is Travel FX's clear win.
5Live-data injection points
For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.
- Where
- Section 5 (transfers)
- What
- Live rate + fee comparison for top 4 corridors
- Format
- Table
- Why
- Direct answer to the comparison query.
- Where
- Section 2 (weekend markup)
- What
- Live indicator of whether Revolut's standard weekend markup is active right now
- Format
- Small badge: 'Right now: weekday rate' or 'Right now: weekend markup applies'
- Why
- Concrete and current.
6Internal links: commercial pages
Minimum 3 commercial-page links per article. Use descriptive anchor text.
- /buy-currencyAnchor text: "buy travel cash"
- /currency-buy-backAnchor text: "sell back unused currency"
7Internal links: sibling content
Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.
- /briefs/w2-wed-vs-wise/Anchor text: "Travel FX vs Wise"
- /briefs/w8-wed-vs-bank/Anchor text: "Travel FX vs your bank"
- /briefs/w5-fri-wise-revolut-cash/Anchor text: "Using Revolut alongside cash"
8External sources to reference / cite
- Revolut public fee page
- FCA register
9SEO metadata
10Hero image direction
Hero: split-screen visual treatment.
11Notes and risks
Rate-check the day before. Note Revolut's weekend markup behaviour.