Prague weekend: where to spend, where to skip, how much cash to take

1Search intent and target audience

UK weekenders booking Prague.

2Keywords (with GSC data)

GSC impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in GSC top 1000' = below export cutoff; consider external keyword research tool for volume.

Secondary keywords:

3Article structure (H2 outline)

1. Cash to take: starter amount and top-up planBring £100-150 in CZK; top up at bank ATMs.
2. Where to spend: best-value neighbourhoodsVinohrady, Karlin for restaurants. Avoid Old Town tourist trap pricing.
3. Where to skipOld Town Square restaurants (tourist tax), branded chain pubs on main streets.
4. Realistic 3-day budget for a couple£400-700 depending on tier.
5. Day trips worth the cashKutna Hora (bone church), Karlovy Vary spa town, Cesky Krumlov (full day).
6. Practical: getting there from airport, public transportBus 119 to metro: cheap. Taxis: use Bolt.

4Key points and facts to include

• Specific neighbourhoods and restaurant types.
• Note locals use 'spropitné' (tip) — 10% in restaurants.
• EuroNet trap reminder.

5Live-data injection points

For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.

6Internal links: commercial pages

Minimum 3 commercial-page links per article. Use descriptive anchor text.

• /buy-czech-korunaAnchor text: "buy koruna for Prague"

7Internal links: sibling content

Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.

• /briefs/w4-mon-czech-travel-money/Anchor text: "Czech Republic travel money guide"
• /briefs/w2-tue-7-cheapest-cities/Anchor text: "7 cheapest European city breaks"

8External sources to reference / cite

• Visit Prague (official)
• Czech Republic tourism authority

9SEO metadata

10Hero image direction

Hero: Prague Old Town Square from above, golden hour.

11Notes and risks

Annual refresh.