Travel FX vs Bureau de Change at Heathrow: the airport markup, measured
Travellers about to fly who are wondering whether to grab cash at the airport. Strong bottom-funnel.
1Search intent and target audience
Travellers about to fly who are wondering whether to grab cash at the airport. Strong bottom-funnel.
2Keywords (with GSC data)
GSC impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in GSC top 1000' = below export cutoff; consider external keyword research tool for volume.
Secondary keywords:
3Article structure (H2 outline)
- The headline: how much you lose at Heathrow todayToday's Heathrow bureau rate vs Travel FX rate on £500 and £1,000 of euros.
- Why airport rates are so badHigh rent, captive audience, no walk-away option.
- All terminals compared brieflyTravelex, ICE, Moneycorp — none beats online specialist.
- The alternative: click and collect at the airportOrder online for collection at the airport at the online rate.
- 'But I forgot to order' — what to do at the gateATM in departures often beats the bureau. Or use card abroad with a fee-free card.
- Real example: £500 of euros, Terminal 5Walked numbers.
- FAQCommon airport currency questions.
4Key points and facts to include
- Specific named bureaux (Travelex, ICE, Moneycorp). Fair use.
- Don't generalise: actual today's rates please.
- Click-and-collect angle critical — gives Travel FX an airport-adjacent solution.
5Live-data injection points
For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.
- Where
- Section 1 (headline)
- What
- Today's Heathrow bureau rate vs Travel FX rate
- Format
- Stat cards side by side
- Why
- Literally the entire point of the article.
- Where
- Section 6 (real example)
- What
- Live walked example, £500 EUR
- Format
- Stat block showing rate, fees, total EUR received from each
- Why
- Concrete saving in real money.
6Internal links: commercial pages
Minimum 3 commercial-page links per article. Use descriptive anchor text.
- /buy-eurosAnchor text: "order euros for delivery or collection"
- /buy-us-dollarsAnchor text: "buy US dollars online"
7Internal links: sibling content
Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.
- /briefs/w1-fri-9-scams/Anchor text: "9 travel money scams"
- /briefs/w1-wed-vs-post-office/Anchor text: "Travel FX vs Post Office"
8External sources to reference / cite
- Travelex public rate page
- Heathrow Airport directory
9SEO metadata
10Hero image direction
Hero: airport terminal scene — neutral, not branded.
11Notes and risks
Rate-check daily. Airport rates change.