5 cash safety tips from a reformed bag thief (yes, really)

1Search intent and target audience

Anxiety-curious travellers. Strong PR/share angle from the reformed-thief framing.

2Keywords (with GSC data)

GSC impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in GSC top 1000' = below export cutoff; consider external keyword research tool for volume.

Secondary keywords:

3Article structure (H2 outline)

1. Tip 1: The bait walletDecoy wallet with small notes + expired card. Hand it over if challenged; protect real cash elsewhere.
2. Tip 2: Split-cash ruleNever carry more than a day's spend on your person. Hotel safe + body + decoy.
3. Tip 3: How thieves spot a tourist's moneyBehaviours that telegraph 'has cash': repeatedly checking wallet, fat back pocket, loud counting.
4. Tip 4: The cafe seat that gets you robbedOuter seats, bag on chair behind you, phone on table. Stop doing these.
5. Tip 5: ATM behaviour that protects youBank lobby ATMs only. Cover the keypad. Don't count cash at the machine.
6. If it does happen: the 90-second responseCancel cards in-app first. Police report for insurance. Emergency cash plan.

4Key points and facts to include

• PR/social angle: reformed thief framing.
• Specific behaviours (cafe seat, ATM cover) are practically useful.
• Not preachy. Conversational tone.
• Note: 'reformed bag thief' is a framing device — don't actually claim a specific person unless one has consented and been interviewed.

5Live-data injection points

For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.

6Internal links: commercial pages

Minimum 3 commercial-page links per article. Use descriptive anchor text.

• /buy-currencyAnchor text: "buy your holiday cash"

7Internal links: sibling content

Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.

• /briefs/w1-fri-9-scams/Anchor text: "9 travel money scams"
• /briefs/w11-fri-card-declined/Anchor text: "If your card is declined abroad"

8External sources to reference / cite

• UK Foreign Office safety advice
• Action Fraud tourist data

9SEO metadata

10Hero image direction

Hero: stylised illustration of hand reaching towards a wallet — not literal stock.

11Notes and risks

PR-friendly. Don't claim a specific real reformed thief unless interviewed. Frame can be journalistic.