Lisbon weekend: where £400 of euros actually goes (with breakdown)
UK weekenders heading to Lisbon.
1Search intent and target audience
UK weekenders heading to Lisbon.
2Keywords (with GSC data)
GSC impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in GSC top 1000' = below export cutoff; consider external keyword research tool for volume.
Secondary keywords:
3Article structure (H2 outline)
- What £400 actually covers over 3 nightsDay-by-day for a couple, mid-range.
- Where to spend: best-value neighbourhoodsAlfama, Bairro Alto, Cais do Sodré. Avoid Baixa tourist traps.
- Food: pastéis, tascas, fadoTasca lunch €10. Mid-range dinner €25-35 pp. Pastel de nata €1.50.
- Transport: trams, metro, taxis24-hour transit pass €6.45. Tram 28 iconic and cheap.
- Day trip: Sintra or CascaisSintra train €4.50 each way. Allow a full day.
- Cash vs card in LisbonMostly card-friendly. Tascas and markets cash. Avoid restaurant exchange offers.
- Realistic verdict£400 covers a relaxed couples weekend. £600+ for fine dining + Sintra.
4Key points and facts to include
- Specific tascas (style, not specific names).
- Tram 28 worth mentioning. Pickpocket warning.
- Sintra day trip distinct cost.
5Live-data injection points
For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.
- Where
- Intro
- What
- Today's GBP-EUR rate
- Format
- Inline badge
- Why
- Anchors the £400 scenario.
6Internal links: commercial pages
Minimum 3 commercial-page links per article. Use descriptive anchor text.
- /buy-eurosAnchor text: "buy euros for Lisbon"
7Internal links: sibling content
Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.
- /briefs/w2-mon-spain-travel-money/Anchor text: "Spain travel money guide"
- /briefs/w1-thu-mallorca/Anchor text: "Mallorca week breakdown"
8External sources to reference / cite
- Visit Lisboa (official tourism)
- Portuguese rail (CP) for Sintra train
9SEO metadata
10Hero image direction
Hero: Lisbon yellow tram and pastel-coloured houses.
11Notes and risks
Annual refresh.
