Customer story: How Sarah and James sent £8k to Spain for a wedding

1Search intent and target audience

UK couples planning destination weddings / large EU transfers.

2Keywords (with GSC data)

GSC impressions, position and clicks shown for each keyword. Data from your top 1000 queries (last 16 months). 'Related' = no exact match in top 1000, closest variant shown. 'Not in GSC top 1000' = below export cutoff; consider external keyword research tool for volume.

Secondary keywords:

3Article structure (H2 outline)

1. Meet Sarah and JamesCouple from Bristol. Wedding venue deposit and supplier payments in Andalusia.
2. Why they didn't use their bankWhat the bank quoted vs what Travel FX quoted.
3. The real saving on £8,000Rate gap, fee gap, total £ saved.
4. The process step-by-stepOnboarding, KYC, transfer setup, recipient receipt.
5. Timing: weeks of planning, days to executeTime from initiation to euros in supplier accounts.
6. What they'd tell other UK couplesDirect quote.

4Key points and facts to include

• Real named customer, signed consent.
• Specific real numbers throughout.
• Wedding context distinctive — relatable to many readers.
• Trust signals: FCA, segregated funds.

5Live-data injection points

For the tech team. Each point below is where dynamic data from the main Travel FX site needs to be injected into the WordPress post.

6Internal links: commercial pages

Minimum 3 commercial-page links per article. Use descriptive anchor text.

• /transfer-pounds-to-eurosAnchor text: "send GBP to EUR"
• /buy-eurosAnchor text: "buy euros"

7Internal links: sibling content

Minimum 3 sibling links to other briefs / blog posts. Helps internal link equity.

• /briefs/w2-mon-spain-travel-money/Anchor text: "Spain travel money guide"
• /briefs/w2-fri-patel-india/Anchor text: "Patel family India transfer"

8External sources to reference / cite

• FCA register

9SEO metadata

10Hero image direction

Hero: photograph of the couple (with consent) or Spanish wedding venue.

11Notes and risks

REQUIRES signed customer consent + photo release.